DEFINE THE BRAND POSITIONING
Before you go to market you need to define your brand story. What does your brand stand for? What makes your brand different from your competitors? Why does your target audience choose for your brand? Is your brand positioning future proof?
Below are 2 examples where we answered these questions.

SPEAKSEE


Speaksee is a start up with a unique technology that makes conversations accessible for the deaf and hard of hearing. The assistive technology is the first device able to accurately transcribe group conversations in different colours per person. The potential applications for SpeakSee are numerous. 

I worked with the SpeakSee team to define a brand positioning that is future proof for all their business models and has a clear link to their purpose that technology can help transform disability to ability. 

Find out more about Speaksee here.

SPACETIME LAYERS


Spacetime Layers is the platform for location messages. The app displays a description, images and video at a location on an interactive map. This is happening real time at exactly at the right location. 

Are you walking through a city and want to know what is interesting about the location you are currently at? Or do you want to know what is going on and get information on the location your are visiting? Then Spacetime Layers is the solution. For this start up, I am setting up their business model. What's the road map to deliver on this brand promise of becoming the YouTube for location? 

Find out more about Spacetime Layers here.
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