OTHER BRAND WORK

Here you'll find some inspiring examples of how to approach building a brand somewhat different.

T-MOBILE / TELE 2 MERGER
HOW TO CHANGE A MERGER NARRATIVE

In December 2017 T-Mobile announced the take over plans for Tele2, one of their main competitors in the Dutch telecom market. The storyline towards the European Commission was that the merger would increase competition towards the two powerful competitors KPN and VodafoneZiggo. The Europeans Commission initial response was that there would be less competition. 

We needed to change the narrative. We decided to explain why Dutch customers would benefit from the merger. We launched a media campaign in all national daily’s to explain the 5 promises that would be fulfilled once the merger went ahead. 

This approach completely change the narrative and ultimately helped to get an approval of the merger.

Find out more about the promises here (in Dutch). 

T-MOBILE UNLIMITED
HOW TO CONVINCE CONSUMERS THEY NEED UNLIMITED DATA

T-Mobile was the 1st to introduce Unlimited data for an affordable price in the Netherlands. The combination of Unlimited data on the best network is the perfect combination. 

But not all Dutch customers felt that they needed Unlimited. We needed to convince why they needed it. We started to focus on the carefree customer insight of having an Unlimited data subscription on the best network. 
We started to show important moments you don’t want to miss. Personal moments such as the first baby steps, the winning football goal of your daughter or being at your best friends wedding. Even if you can’t be there physically you can experience that moment with Unlimited data on the best network. 

We also jumped on cultural moments that you need to witness the moment it happens. This could be the season’s finale of your favourite TV show or claiming Halloween through a never shown before movie. FOMO (Fear Of Missing Out) has been eliminated by Unlimited Data on the best network.

Find out more about the Halloween horror comedy House of No Limits here (in Dutch). The movie has two 2019 Hashtag awards for Best Online Video and Best Branded Video.

BP & NICKELODEON
HOW AN UNLIKELY PARTNERSHIP BECAME SUCCESSFUL

BP wanted to make the experience of filling up a little better. Filling up is annoying, it never comes a the right time, it can feel unsafe at times and feel a bit dirty. BP rolled out a program to make the gas stations cleaner, better light and more customer friendly. This worked really well for existing customers, but how do you get more customers to the stations to experience this? We decided to create a program to make filling up a bit more fun. 

Based on customers insights from both our loyalty program and the market we identified that the key audience that was filling up the most frequent had kids in the age between 8-12 years old. 

We decided to create a campaign with the most popular kids platform Nickelodeon and their strongest IP at the time: Huis Anubis. Nickelodeon and Studio 100 created a tailor made game, that was built to get better the more cards you collected. We involved the Nickelodeon platform, the actors from the show and created an interactive website in the campaign. It was the 1st ever campaign globally that connected Nickelodeon with an oil company. 

The results of the campaign showed the highest increase in new customers and a rise in frequency as well.
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